Find:TRI - Triathlon Intelligence Platform
Connecting performance sport with structured market intelligence
Find:TRI Research: Find:Triathlete I Find:TriClub I Find:TriEvent I Find:TriMagazine I Global Data Research
The Opportunity
Triathlon is widely recognised as one of the fastest-growing endurance sports globally, driven by increasing participation, diversification of race formats, and strong international community engagement, yet decision-making across sponsorship, marketing, and athlete partnerships is still largely fragmented.
Brands, event organisers, and stakeholders invest significantly in:
- athlete partnerships
- event activations
- product marketing
- community engagement
However, these decisions are often made without consistent, structured intelligence across the global endurance ecosystem.
This creates a clear gap between market activity and market understanding.
🔹 The Problem
The endurance sports industry lacks a unified intelligence layer.
Today:
- athlete, club, and event data is fragmented
- digital behaviour across the ecosystem is not systematically analysed
- sponsorship decisions are often based on visibility rather than structured insight
- emerging trends are identified late, not proactively
As a result, brands risk inefficient investment and missed strategic opportunities.
🔹 The Solution - Find:TRI
Find:TRI is a triathlon intelligence platform.
It connects and analyses the global triathlon and endurance ecosystem to provide structured, decision-relevant insight for brands, agencies, and stakeholders.
Find:TRI focuses on transforming fragmented data into actionable intelligence.
🔹 Core Intelligence Areas
Find:TRI maps the endurance ecosystem across five key layers:
- Find:Triathlete — athlete performance profiles & ecosystem mapping
- Find:TriClub — club structures, communities & participation networks
- Find:TriEvent — race calendar, event ecosystems & market structure
- Find:TriMagazine — media, content & communication landscape analysis
- Find:TriBrand — brand positioning & market presence mapping
🔹 What This Enables
Find:TRI supports better decision-making across the triathlon industry by enabling:
For Brands
- identification of high-value athlete partnerships
- improved sponsorship targeting and ROI
- stronger alignment with relevant communities
- more effective product positioning
For Events & Organisations
- better understanding of participant ecosystems
- improved marketing and audience targeting
- insight into regional growth dynamics
For Agencies & Stakeholders
- structured market intelligence for client strategy
- ecosystem-level partnership mapping
- trend identification across endurance sport segments
🔹 Market Evolution
Triathlon is evolving beyond traditional race formats.
Key trends include:
- growth of hybrid endurance disciplines (swimrun, duathlon, mixed terrain formats)
- convergence between triathlon, cycling, running, and other endurance sports niches (trail running, obstacle-course racing)
- increasing importance of athlete-driven digital media ecosystems
- shift from event-based participation to lifestyle-based endurance engagement
These changes are reshaping how value is created in the endurance sports economy.
🔹 Strategic Insight
The future of Triathlon will be defined by those who can:
- interpret fragmented behavioural data
- understand athlete and community influence systems
- connect performance with digital engagement
- translate insight into commercial strategy
Find:TRI operates at this intersection of sport, data, and commercial intelligence.
🔹 Founder
Jurica Cvjetko
Performance Partnerships Advisor | Athlete Manager | Founder
- Competitive age-group triathlete
- Athlete representation
- Founder of Find:TRI & Find:EnduranceBrand
- Focused on connecting elite performance sport with commercial strategy
Below you can read my latest interview about the #FindTriathletes concept, published in Age Group Triathlete Magazine (Australia) – www.agtm.co
