Sports:Business Work Experience

    February 2018 - February 2020


EMEA Marketing and Business Development Manager, Human Interest Group Sports Marketing and Management Agency  with headquarters in Boulder, Colorado, United States


HIG is a leading sports management, marketing and content facilitation leader in professional endurance sport and specializes in creating active lifestyle content around World Champion and Olympic level athlete clients. Based in endurance sports capital of the world (Boulder city), HIG has a long history of building brands and partnership in sport and provides marketing brandwidth, sponsor activation strategies and services, and audience-building content.


HIG was founded by Franko Vatterott, a respected innovator in the endurance sports space whose prior uncommon ventuures include Tri-Dubai, the first true professional triathlon team sponsored by the King of Dubai back in the mid 2000's, as sports agent to many of the top professional triathletes in the world and he was one of the founders of Retül (the revolution of bike fitting). Franko is one of the new wave of big thinkers in the endurance world and the guy, behind the guy.


With my deep data research knowledge and passionate work, HIG has started with its expanding more traditional athlete management services to include a broader range of strategic brand consulting and content development projects.

 October 2015 – February 2018 


Inspire & International Marketing & Country Licensing Manager - Ocean Lava Planet (Kenneth Gasque Island Sport Events SL) with headquarters in Lanzarote island, Canary Islands, Spain

Kenneth Gasque, IRONMAN Hall of Fame inductee and famous race director is the founder of the Ocean Lava Planet has more than 30 years' experience in the sport event industry. Kenneth is Danish citizen and been living on Lanzarote, Canary Islands since 1983.


Kenneth is world famous as the race director of IRONMAN Lanzarote and renowned for shaking the hand of every finisher who would cross the line in this amazing event. It was Kenneth who really made a massive difference to the growth of triathlon in Europe, having originally competed in Hawaii in 1985 and having the foresight to see the potential for an IRONMAN race on the similarly volcanic island of Lanzarote. Keneth’s vision has been crucial not only in the growth of triathlon in Europe but within triathlon as a sport, he has been at the forefront of getting more people to participate in triathlons.From the initial event in 1992, IRONMAN Lanzarote has grown to nearly 2,000 competitors and is widely recognised as being one of the hardest IRONMAN courses in the world and has a unique spirit, very much due to Kenneth’s development of the event over the years.


For many years, Kenneth combined his role as race director, with leading the sports side of Club La Santa, the world’s number one sports and active holiday resort.  As the result of the IRONMAN Lanzarote, Club La Santa has become a mecca for triathletes across the world to visit and train at.

         December 2016 – February 2018


    International Marketing Manager - AMEO Sports GmbH with headquarters in Tutzing, Bayern, Germany


For success and implementation of the ISPO Munich awarded brand AMEO Powerbreath and it's business model is the most responsible Jan von Hofacker (CEO) who primarily supports his clients with strategic restructuring and with the adjustment and development of business models. Jan's actions are extremely entrepreneurial, and thanks to his experience as a finance investor, he successfully gained a wide range of expertise in the industry.


Originally unveiled in the summer of 2015 and rolled out in 2016, the AMEO Powerbreather snorkel has been expanding throughout Europe and beyond. The most well-known brand ambassador of the AMEO is Jan Frodeno, Olympic Triathlon Champion 2008 & Ironman World Champion 2015, 2016, 2019.


The AMEO PowerBreather offers great benefits when optimizing swimming techniques or training using the 'endurance method' which is especially popular in triathlon. With this innovative snorkel the athlete is able to fully concentrate on the their correct motion sequence and posture. It’s not only competition swimmers who benefit from this unique piece of sports equipment during training; it also helps beginners by providing a great safe feeling when breathing underwater and enables the swimmer to learn the correct technique from the start.

I'm young & wild and working hard to match targets and ambitions in Endurance Sports Business!


Service offered by include, but are not limited to:

  • Project Management in Endurance Sports Business and Sports Tourism
  • Market Analysis & Research in Endurance Sports Business
  • Marketing Strategy Execution
  • Athlete Representation Management & Leadership Development
  • Freelance content writer in Triathlon Business
  • Branding
  • Sponsorship Consulting
  • Corporate Speaking
  • Merchandising

To find out more, get easily in touch directly with me.

                     Why is Triathlon powerfully different than other sports?

  • How many other sports promote such a positive lifestyle?
  • How many sports give the opportunity for professional/elite athletes and amateurs/ beginners to compete in the same venue?
  • How many other sports inspire spectators to take up the sport?
  • How many other sports are accessible to all ages and abilities by virtue of the unique nature of the sport?

Triathlon is the spectacular combination of the traditional disciplines of endurance sports: swimming, cycling, and running. Still a sport for specific individualists in the 80’s, it has long outgrown its niche-market roots. At the Olympics in 2000, the sport was inducted for the first time into the Olympic Programme, with the then-called “short distance” or “Olympic distance” of 1.5 km swim, 40 km bike and 10 km run. Through this, as well as the so-called “sprint distance“ (0.5 km swim – 22 km bike – 5 km run), the triathlon gradually received the aura of a healthy form of sports for all generations.  

Triathlons have witnessed rapid growth over the last decade. It is seen as the fastest growing sport in the world today. Triathlon joined the Olympics at the Sydney 2000 Games in Australia with a single event for men and another for women further raising the interest and attention of the sport. The recent Olympics saw the triathlon watched on the streets of London by over 200,000 fans. Triathlon became a global household name. 


Did you know?

  • modern, exciting, inclusive Olympic sport
  • one of world's fastest growing sports, quickly becoming mainstream
  • triathletes are people of all ages, gender and ability, healthy and lifestyle conscious
  • median age 35-40, triathletes are active, educated, motivated, influential
  • largest participant age group is 30-35 years
  • 60:40 male to female participation ratio
  • 90% of Triathlon first timers who believe they might finish
  • 1% of Triathlon first timers who believe they might not finish
  • a logical next step for athletes from other sports
  • cross training in the three disciplines (swim, bike, run) promotes lifetime fitness

As a multi-sport event, Triathlon has seen its growth come from various sources. One major contributing factor came from the medical fraternity, those runners or cyclists who for years pounded the roads later in life were restricted by injury, doctors began advising athletes from various sports to consider swimming as a good form of recovery, health, and fitness without similar strains on the body. Runners were also asked to try cycling and cyclists to swim. A growing number of talented athletes began training multiple disciplines, but also finding a new sport enabling them to compete in. The newer generation of triathletes coming through have been training in all three disciplines from a young age, raising the standards of professionalism.


More children getting involved and excited about triathlon. Companies are beginning to understand the marketing power of the endurance and multisport demographic.


There is a reason that triathlon gains in popularity - it's a real challenge, but also great fun!


I'm a triathlon junky, have I mentioned that? Bellow are some of the websites that I love and which are doing really great job to raise the profile of the online triathlon community.