Triathlete Representation Management

"First off, I hate the word "Agent" - sounds so slimy and "Jerry McGuireish", says Chris McCrary, founder of Katalyst Multisport Management and manager a couple of professional triathletes.


To be an triathlete in the professional sector is a major challenge and it is not made with the training alone. Organization of the competitition season, sponsors management, part-time work, regeneration, friends and family, everything belongs to it and must be managed. This represents an additional workload for the professional triathlete.


The sport of triathlon is rapidly gaining international media attention, but often sponsors and athletes do not know how to find each other. So called athlete managers is still an underdeveloped area in triathlon as the yearly salaries of the athletes are still too small for athletes to be able to afford individual managers. Bringing athletes under 'one roof' with a manager who can sell the team as a package deal to a sponsor simplifies the work of a sponsor and enables both the established athletes to get bigger deals with less effort and development athletes to get access to sponsors they would otherwise simply not be able to reach.


Today the sport is no longer just a game but it is closely related to business. The economic interests around the athletes are massive and several times due also to their young age they need back up.  Mission of the managers is to protect and develop the careers of triathletes - their clients by managing their image, dealing with sponsors & handling any matters that are outside their core business. The vast majority of sport agents are either former athletes who washed out and used the connections they made during their sports career, or had other unique situations such as being related to/close friends with an athlete or influential athletic booster.


Many sports management agencies dealing with triathlon offers a tiered approach to athlete representation. Ranging from hourly "a la carte" services to full athlete management, they work with each individual triathlete to design a management structure that is flexible and able to meet the varying needs of today's athletes. Their interest and expertise is in developing income opportunities for their athletes on and off the race course by establishing licensing, sponsorship, and promotional relationships. They manage their athletes in way that provides them with the support to achieve success during their racing careers and the opportunity for steady income long after their racing days are over.


Focus is quite simple - they partner with triathletes who want more than just results on the sporting field, to allign their sporting careers with sponsors and partners that understand the importance of giving triathletes the time and the space to concentrate on their sporting endeavours. In return those companies and organisations gain great ambassadors for their brand that generate recognition and return on investment.

Mana Sport and Entertainment Group (Singapore) - Kate Waugh, Max Stapley, Henri Schoeman, Lauren Parker, Maya Kingma, Tyler Mislawchuk, Joe Skipper, Amelia Rose Watkinson, Jamie Riddle


I-Ron Sport Management (SUI) - Sebastian Kienle, Sam Laidlow, Laura Zimmermann, Vasco de Paiva Vilaça, Immogen Simmonds, Kenji Nenner, Ben Bettin, Tilda Månsson, Bart Aernouts, Thor Bendix Madsen, Florin Salvisberg, Simon Henseleit, Rasmus Svenningsson, Bradley Weiss, Pieter Heemeryck, Ben Hoffman, Csongor Lehmann, Barbara Bianca de Koning, Vetle Thorn, Casper Stornes, Cathia Schär


GB Management (DK) - Anne Reichmann, Florian Angert, Miki Taagholt, Kristian Høgenhaug, Daniel Bækkegård


Lemieux Group (USA) - Lionel Sanders, Gwen Jorgensen, Taylor Knibb, Magnus Ditlev, Kat Matthews


Kú Management (NED) - Rico Bogen


EvenTrade GmbH (GER) - Patrick Lange, Laura Philipp


Stanton And Company (USA) - Holly Lawrence


Blue Chip Talent (AUS) - Ashleigh Gentle, Josh Amberger


Lens Agency (USA) - Craig Alexander


Blue Carpet Management (GB) - Alistair & Jonny Brownlee, Alex Yee, Non Stanford, Ben Dijkstra, George Goodwin


Transition2elite Sports Management (GB) - Barclay Izzard, Iesytn Harrett; Jack Willis, Sam Dickinson;


JSI (AUS) - Sarah Crowley


KEOS (SUI) - Flora Colledge, Anja Weber


NoPlanB (GER) - Annabel Knoll, Max Sperl


The Athlete Media Group (GB) - Sophie Coldwell, Laura Siddall


OneMovement Managemet (RSA) - Dylan Nortje, Shanae Williams


Portfolio Sport (GB) - Helen Jenkins, Jess Learmonth, Kyle Smith, Tom Bishop, Sian Rainsley, Adam Bowden, Ali Brauer, Tamim Al Kuwari, Elliot Smales, Dan Dixon


Human Interest Group Sports (USA) - Kevin McDowell, Chris Leiferman, Grace Norman, Mike Phillips, Davide Giardini, Mike Phillips, Radka Kahlefeldt


MN2S (GB) - Dave Scott, Alice Betto, Annamaria Mazzetti, Bence Bicsak, Cassandre Beugrand, Claire Michel, Dorian Coninx, Emma Jackson, Fernando Alarza, Georgia Taylor-Brown, Gustav Iden, Hayden Wilde, Javier Gomez Noya, Jelle Geens, Joanna Brown, Jonas Schomburg, Katie Zafares, Laura Lindemann, Leo Bergere, Lisa Perterer,  Mario Mola, Non Stanford, Summer Rappaport, Vincent Luis, Yuko Takashi, Jacob Birtwhistle


Santara Group (GB) - Kristian Blummenfelt, Gustav Iden, Kirsten Kasper, Simone Mitchell, Chelsea Sodaro, Beth Potter, Emma Pallant-Brown,  Sean Conway, Matthew Hauser, Rudy Von Berg, Skye Moench, Trevor Foley, Paula Findlay


Bewolfish (ESP) - Sarah Kim Bonner


Poolster (BEL) - Marten Van Riel, Pieter Heemeryck


Claire Duncan / Group Eleven (CAN) - Matt Russell, Cody Beals, Lauren Brandon, Jackson Laundry, Lesley Smith, Matt Hanson, Angela Naeth


PCH Sports (USA) - Julie Dibens, Mirinda Carfrae, Luke Bell, Caitlin Snow, Tyler & Nikki Butterfield, Jimmy Seear, Jennifer Tetrick, Annabel Luxford


Avid Endurance by Jordan Blanco (USA) - Taylor Spivey, Jeanni Seymour, Sarah Piampiano, Justin Metzler, Mohamed Lahna, Lisa Roberts, Kevin Collington


JLG Management (USA) - Madi Serpico, Rudy Garcia-Tolson, Silvia Ribeiro, Carly Johann


M5 Management (Australia) - Melissa Hauschildt, Craig Alexander, Cameron Wurf, Caleb Noble


Beats Per Minute (BPM) Sport (Australia) - Lucy Charles-Barclay


smartsponsoring GmbH - Julia Gajer


Valhalla Sports Group (USA) - Ben Kanute, Eric Lagerstrom


Geigele Communications GmbH (SUI) - Daniela Ryf, Nicola Spirig


Felix Rüdiger (GER) - Jan Frodeno


SportBrand Canada Inc. (Canada) - Joanna Brown, Stefan Daniel


Mezzo Management Group (GB) - Georgia Taylor-Brown


JRS Sport Management (Sweden) - Lisa Norden


TAG Management (GB) - Sophia Green


Hawi Management, Merhawi “Hawi” Keflezighi (USA) - Katie Zafares


Envision Sports & Entertainment (Canada) - Simon Whitfield, Amelie Kretz


WEC GmbH (Kai Walter) - Natascha Schmitt


Sports Sphere (GB) - Vicky Holland


PVLS Sports Management (Spain) - Roberto Sanchez Mantecón (Australia) - Emma Jeffcoat


TORRE Consulting Services, LLC - Matt McElroy


Lane 1 Sports Management and Coaching (GB) - Billy Harris, Nathan Tweedie, James Teagle, Catherine Jameson, Sam Wade, Fenella Langridge, Zoe Thomas, Liam Lloyd, Vicky Johnston, Heather Sellars, Adam Bowden


DHM Talent Management (AUS) - Levi Maxwell


RJ SportsManagement (GER) - Thomas Springer, Lasse Lührs, Simon Westermann, Tim Hellwig, Rachel Klamer, Richard Murray, Tanja Stroschneider, Solveig Løvseth


Podium Sports (RSA)

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