"First off, I hate the word "Agent" - sounds so slimy and "Jerry McGuireish", says Chris McCrary, founder of Katalyst Multisport Management and manager a couple of
professional triathletes.
To be an triathlete in the professional sector is a major challenge and it is not made with the training alone. Organization of the competitition season, sponsors management, part-time work, regeneration, friends and family, everything belongs to it and must be managed. This represents an additional workload for the professional triathlete.
The sport of triathlon is rapidly gaining international media attention, but often sponsors and athletes do not know how to find each other. So called athlete managers is still an underdeveloped area in triathlon as the yearly salaries of the athletes are still too small for athletes to be able to afford individual managers. Bringing athletes under 'one roof' with a manager who can sell the team as a package deal to a sponsor simplifies the work of a sponsor and enables both the established athletes to get bigger deals with less effort and development athletes to get access to sponsors they would otherwise simply not be able to reach.
Today the sport is no longer just a game but it is closely related to business. The economic interests around the athletes are massive and several times due also to their young age they need back up. Mission of the managers is to protect and develop the careers of triathletes - their clients by managing their image, dealing with sponsors & handling any matters that are outside their core business. The vast majority of sport agents are either former athletes who washed out and used the connections they made during their sports career, or had other unique situations such as being related to/close friends with an athlete or influential athletic booster.
Many sports management agencies dealing with triathlon offers a tiered approach to athlete representation. Ranging from hourly "a la carte" services to full athlete management, they work with each individual triathlete to design a management structure that is flexible and able to meet the varying needs of today's athletes. Their interest and expertise is in developing income opportunities for their athletes on and off the race course by establishing licensing, sponsorship, and promotional relationships. They manage their athletes in way that provides them with the support to achieve success during their racing careers and the opportunity for steady income long after their racing days are over.
Focus is quite simple - they partner with triathletes who want more than just results on the sporting field, to allign their sporting careers with sponsors and partners that understand the importance of giving triathletes the time and the space to concentrate on their sporting endeavours. In return those companies and organisations gain great ambassadors for their brand that generate recognition and return on investment.
The Human Interest Group (USA) - Craig Alexander, Tim Don,
Ivan Rana, Team Wurtele, Rachel Joyce, Paul Matthews, Ben Hoffman, Radka Vodičkova,
Ellie Salthouse, Mauricio Mendez, Lesley Paterson, Sam Appleton, Jake Montgomery, Thiago Vinhal
Jacvan Events Pro Athlete Communication (FRA) - Tyler Butterfield, Romain Guillaume, Kyle Buckingham, David Hauss, Wian Sullwald, Michelle Vesterby, Susie Cheetham (Hignet), Vanessa Raw, Jeanne Colonge, Frederik Van Lierde (2011-2015)
PCH Sports (USA) - Julie Dibens, Mirinda Carfrae, Luke Bell, Caitlin Snow, Tyler & Nikki Butterfield, Jimmy Seear, Jennifer Tetrick, Annabel Luxford
JLG Management (USA) - Wassner Twins
(Laurel & Rebeccah Wassner), Madi Serpico, Rudy Garcia-Tolson, Silvia Ribeiro
Fortyninegroup (USA) - Timothy
O'Donnell, Lauren Goss, Joe Maloy, Drew Scott, Rudy Von Berg, Summer Cook, Justin Metzler
M5 Management (Australia) - Melissa Hauschildt, Erin Densham, Callum Millward, Matty White, Lisa Marangon, Ben Allen, Calvin Quirk, Michelle Wu, Cameron Good, Alex Reithmeier, Ben Cook, Michael Fox, Sarah Crowley
Beats Per Minute (BPM) Sport (Australia) - Lucy Charles. Flora Duffy, Helle Frederiksen, Holly Lawrence, Tim Reed, Caroline Steffen (Pete Jacobs, Josh Rix, James Hodge, Josh Amberger)
Professional Sports Group (GB) - Alistair & Jonathan Brownlee, Non Stanford
Podium Sports (RSA) - James Cunnama, Jodie Swallow
Habermaier SportConsulting - Daniel Unger, Andi Böcherer, Thomas Springer, Jürgen Stilgenbauer
smartsponsoring GmbH - Julia Gajer, Florian Angert
Valhalla Sports Group (USA) - Kevin Collington, Tim Reed, Leon Griffin, Christian Kemp
GHC Sports (Spain) - Clemente Alonso Mckernan, Marcel Zamora Perez, Fernando Alarza Vicente, Uxio Abuin Areas, Jordi García Gràcia, Vicente Hernández Cabrera
Push Potential Marketing (USA) - Miranda Tomenson, Jeremy Howard, Daniel Cassidy, Ryan McCready, Ben Meer, Tim Russell
Human Sports Management - HSM (SUI) - Daniela Ryf - new in 2018 - Ryf Sports & Productions GmbH
Felix Rüdiger (GER) - Jan Frodeno
ASG Sport Management (FRA) - Alessandro
Degasperi
SportBrand Canada Inc. (Canada) - Paula Findlay, Joanna Brown, Jordan Bryden, Stefan Daniel
JRS Sport Management (Sweden) - Lisa Norden
AJ Tri Management (Australia) - Gina Crawford, Jimmy Johnsen, Dan Halksworth, Jacqui
Slack
Hawi Management, Merhawi “Hawi” Keflezighi (USA) - Katie Zafares
Envision Sports & Entertainment (Canada) - Simon Whitfield
Beyond Sport Marketing (GB) - Joe Skipper
Maschkan & Kux Sports Consulting GmbH (AUT) - Julia Hauser
WEC GmbH (Kai Walter) - Natascha Schmitt, Daniela Sämmler
Sports Sphere (GB) - Vicky Holland
Tempo Sports Marketing (USA) - Leanda Cave
(before Lou Cantin - JCM Marketing)
NTSQ Sports Group (Canada) - Dylan Gleeson
Velocity Sports (Australia) - Dan Wilson
NES Consulting Elite Athlete Management Services (USA) - Ben Kanute
Sam Maxwell Sports Management - Emageo Group (Australia) - Ryan Bailie
Tri:ceps Team (Germany) - Stefan Schmid
maximalPuls Agency (Germany) - Christian Kramer
The Summit Sports Agency (Portugal) - João Pedro Silva
TORRE Consulting Services, LLC - Matt McElroy
PROthree (USA) - Dirk Bockel
Lane 1 Sports Management and Coaching (GB) - David & Tom Bishop, Matt Dewis, Heather Sellars, Sophie Coldwell, Catherine Jameson, Adam Bowden, Morgan Davies, Lois Rosindale
Distel Pipe Success Coaching (Switzerland) - Patrick Jaberg
Ben Halton-Farrow (GB) - Kimberly
Halton-Farrow Morrison
Leverage Sports Asia (Singapore)
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