Traditions fade. Standards evolve. Innovators thrive.


Since February 2018 I'm working as the EMEA regional manager for a leading sports management agency for World and Olympic Champion Athletes.


My firm Human Interest Group (HIG) is a leading sports management, marketing and content facilitation leader in professional endurance sport and specializes in creating active lifestyle content around our World Champion and Olympic level athlete clients.  Based in the endurance sports capital of the world Boulder, Colorado, HIG has a long history of building brands and partnerships in sport and provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the world.


We are passionate about what we do - we are more than a sports management agency and quite different than a typical marketing agency.


Human Interest Group was founded by Franko Vatterott, a respected innovator in the endurance sports space whose prior uncommon ventures include Tri-Dubai, the first true professional triathlon team sponsored by the King of Dubai back in the mid 2000’s, a sports agent to many of the top professional triathletes in the world and, he was one of the founders of Retül (the revolution of bike fitting), identified by Entrepreneur Magazine as one the top 100 brilliant companys.  Franko is one of the new wave of big thinkers in the endurance world and the guy, behind the guy, behind the guy. 


Human Interest Group represent a depth of endurance sports talent which spans the globe. Our world-class athletes will have a presence at every major Ironman and Olympic/ITU triathlon event this year including 70.3 World Championships, Ironman World Championships, Ultraman World Championships and the Tokyo 2020 Summer Olympics.


Professional Triathlon global roster (HIG Champions) includes:  

Craig “Crowie” Alexander five-time IRONMAN & 70.3. World Champion, Defying Age Barriers

Dave Scott six-time IRONMAN World Champion, Master Coach, Endurance Legend

Tim Don 3x time Olympian, four-time World Champion, the Ironman World Record Holder, The Man with the Halo

Sara Svensk Swedish Professional Triathlete and Medical Doctor; the 4th Fastest Female IRONMAN Pro Triathlete of all time

Jesper Svensson Swedish Professional Triathlete; SwimRun World Champion and 2x IRONMAN Champion Radka Kahlefeldt-Vodičková Olympian, Ironman 70.3 Champion, Super MomSamuel Appleton 15x Ironman 70.3 Champion

Rachel Joyce ITU Long distance triathlon Champion & IRONMAN WC Podium, Women's Equality's Influencer

Lesley Paterson 5x XTERRA Triathlon World Champion and Mountain Bike Champion  

Mauricio 'Mau' Mendez youngest ever XTERRA Triathlon World Champion

Rob Gray Ultraman Triathlon World Champion

Team Wurtele (Heather and Trevor) Canadian Super Couple, Ironman and 70.3 Champions

Kevin McDowell USA Triathlon Elite National Champion and 2020 Olympian Hopeful

Morgan Pearson USA Triathlon's 2018 Rookie of the Year