HUMAN INTEREST GROUP SPORTS MARKETING & MANAGEMENT AGENCY
Traditions fade. Standards evolve. Innovators thrive.
My firm Human Interest Group (HIG) is a leading sports management, marketing and content facilitation leader in professional endurance sport and
specializes in creating active lifestyle content around our World Champion and Olympic level athlete clients. Based in the endurance sports capital of the world Boulder, Colorado, HIG has a long history of
building brands and partnerships in sport and provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the
We are passionate about what we do - we are more than a sports management agency and quite different than a typical marketing agency.
Human Interest Group was founded by
Franko Vatterott, a respected innovator in the endurance sports space whose prior uncommon ventures include Tri-Dubai, the first true professional triathlon
team sponsored by the King of Dubai back in the mid 2000’s, a
sports agent to many of the top professional triathletes in the world and, he was one of the founders of
(the revolution of bike
fitting), identified by Entrepreneur Magazine as one the top 100 brilliant
companys. Franko is one of the new wave of big thinkers in the endurance
world and the guy, behind the guy, behind the guy.
Human Interest Group represent a depth of endurance sports talent which spans the globe. Our world-class athletes will have a presence at every major Ironman and Olympic/ITU triathlon event this year including 70.3 World Championships, Ironman World Championships, Ultraman World Championships and the Tokyo 2020 Summer Olympics.
Professional Triathlon global roster (HIG Champions) includes:
five-time IRONMAN World Champion,
all-American IRONMAN four-time World Champion & The fastest Ironman Record Holder
multiple XTERRA World Champion XTERRA World Champion
Rob Gray Ultraman Triathlon World Champion Canadian Power Couple
Ironman 70.3 Champ
& triathlon’s Next Gen stars
Kevin McDowell USA Triathlon Elite National Champion
Thiago Vinhal top professional finisher of all South Americans at IM Hawaii
Morgan Pearson USAT Sprint Overall Champion 2017
Aussie favorite and multiple 70.3 Champ
As Age Group Triathlete and experienced project manager in triathlon business my focus is quite simple - I partner with athletes who want more than just results on the sporting field, to align their sporting careers with brands and companies that understand the importance of giving athletes the time and the space to concentrate on their sporting careers.
In return those companies gain great ambassadors for their brand that generate recognition and return on investment. With an emphasis on supporting athletes achieve a broad range of athletic pursuits, I provide specialist service offerings including sponsorship consulting, athlete management, leadership development, and marketing strategy execution.