HUMAN INTEREST GROUP SPORTS MARKETING & MANAGEMENT AGENCY

 

www.humaninterestgroup.orgwww.professionaltriathlon.comTwitter: @BoulderCartel
Instagram: #professionaltriathlon
Facebook: The Human Interest Group

 

Traditions fade. Standards evolve. Innovators thrive.

 

I have recently begun working with one of the leading global sports marketing and management agencies in endurance sport, The Human Interest Group (HIG). Based in the endurance sports capital of the world Boulder, Colorado, HIG has a long history of building brands and partnerships in sport and provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the world.

 

HIG was founded by Franko Vatterott, a respected innovator in the endurance sports space whose prior uncommon ventures include Tri-Dubai, the first true professional triathlon team, as well as the revolution of bike fitting as a founder of Retül.

 

Professional Triathlon global roster (HIG Champions) that includes five-time IRONMAN World Champion Craig “Crowie” Alexander”, IRONMAN Champion Rachel Joyce, multiple XTERRA World Champion Lesley Paterson, XTERRA World Champion Mauricio Mendez, all-American IRONMAN Ben Hoffman, four-time World Champion & The fastest Ironman Record Holder Tim Don, Canadian Power Couple Team Wurtele (Heather and Trevor), Ironman 70.3 Champ Radka Vodičková’, triathlon’s Next Gen stars Samuel Appleton & Ellie Salthouse and Jake Montgomery, Rob Gray Ultraman Triathlon World Champion, Kevin McDowell USA Triathlon Elite National Champion, Thiago Vinhal top professional finisher of all South Americans at IM HawaiiMorgan Pearson USAT Sprint Overall Champion 2017 and Aussie favorite and multiple 70.3 Champ Paul “Barny” Matthews.

 

Visit www.professionaltriathlon.com for latest athlete bios and updated race reports.

                                                   Athlete Management

As age group triathlete and experienced project manager in triathlon business my focus is quite simple - I partner with athletes who want more than just results on the sporting field, to align their sporting careers with brands and companies that understand the importance of giving athletes the time and the space to concentrate on their sporting careers. 

 

In return those companies gain great ambassadors for their brand that generate recognition and return on investment. With an emphasis on supporting athletes achieve a broad range of athletic pursuits, I provide specialist service offerings including sponsorship consulting, athlete management, leadership development, and marketing strategy execution.