Traditions fade. Standards evolve. Innovators thrive.

My firm Human Interest Group (HIG) is a leading sports management, marketing and content facilitation leader in professional endurance sport and specializes in creating active lifestyle content around our World Champion and Olympic level athlete clients.  Based in the endurance sports capital of the world Boulder, Colorado, HIG has a long history of building brands and partnerships in sport and provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the world.


We are passionate about what we do - we are more than a sports management agency and quite different than a typical marketing agency.

Human Interest Group was founded by Franko Vatterott, a respected innovator in the endurance sports space whose prior uncommon ventures include Tri-Dubai, the first true professional triathlon team sponsored by the King of Dubai back in the mid 2000’s, a sports agent to many of the top professional triathletes in the world and, he was one of the founders of Retül (the revolution of bike fitting), identified by Entrepreneur Magazine as one the top 100 brilliant companys.  Franko is one of the new wave of big thinkers in the endurance world and the guy, behind the guy, behind the guy. 


Human Interest Group represent a depth of endurance sports talent which spans the globe. Our world-class athletes will have a presence at every major Ironman and Olympic/ITU triathlon event this year including 70.3 World Championships, Ironman World Championships, Ultraman World Championships and the Tokyo 2020 Summer Olympics.


Professional Triathlon global roster (HIG Champions) includes:  

Craig “Crowie” Alexander five-time IRONMAN World Champion,

Tim Don four-time World Champion & The fastest Ironman Record Holder

Ben Hoffman all-American IRONMAN

Rachel Joyce IRONMAN Champion

Lesley Paterson multiple XTERRA World Champion

Mauricio 'Mau' Mendez XTERRA World Champion

Rob Gray Ultraman Triathlon World Champion

Team Wurtele (Heather and Trevor) Canadian Power Couple

Radka Kahlefeldt-Vodičková Ironman 70.3 Champ

Samuel Appleton & Ellie Salthouse & Jake Montgomery triathlon’s Next Gen stars

Kevin McDowell USA Triathlon Elite National Champion

Thiago Vinhal top professional finisher of all South Americans at IM Hawaii

Morgan Pearson USAT Sprint Overall Champion 2017

Paul “Barny” Matthews Aussie favorite and multiple 70.3 Champ