HUMAN INTEREST GROUP SPORTS MARKETING & MANAGEMENT AGENCY
Traditions fade. Standards evolve. Innovators thrive.
My firm Human
Interest Group (HIG) is a leading sports management, marketing and content facilitation leader in
professional endurance sport and specializes in creating active lifestyle content around our World Champion and Olympic level athlete clients.
Based in the endurance sports capital of the world Boulder, Colorado, HIG has a long history of building brands and partnerships in
sport and provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the
We are passionate about what we do - we are more than a sports management agency and quite different than a typical marketing agency.
Human Interest Group was founded by Franko Vatterott, a respected innovator in the
endurance sports space whose prior uncommon ventures include Tri-Dubai, the first true professional triathlon team sponsored by the King of Dubai back in the mid 2000’s, a sports agent to many of the top professional triathletes in the world and, he
was one of the founders of Retül
(the revolution of bike
fitting), identified by Entrepreneur Magazine as one the top 100 brilliant
companys. Franko is one of
the new wave of big thinkers in the endurance world and the guy, behind the guy, behind the
Human Interest Group represent a depth of endurance sports talent which spans the globe. Our world-class athletes will have a presence at every major Ironman and Olympic/ITU triathlon event this year including 70.3 World Championships, Ironman World Championships, Ultraman World Championships and the Tokyo 2020 Summer Olympics.
Professional Triathlon global roster (HIG Champions) includes:
five-time IRONMAN World Champion,
four-time World Champion & The fastest Ironman Record Holder
multiple XTERRA World Champion
XTERRA World Champion
Rob Gray Ultraman Triathlon World Champion
Canadian Power Couple
Ironman 70.3 Champ
& triathlon’s Next Gen stars
Kevin McDowell USA Triathlon Elite National Champion
Thiago Vinhal top professional finisher of all South Americans at IM Hawaii
Morgan Pearson USAT Sprint Overall Champion 2017
Aussie favorite and multiple 70.3 Champ
As Age Group Triathlete and young Endurance Business Consultant my focus is quite simple - I partner with athletes who want more than just results on the sporting field.